Network Marketing Facebook Basics
Just creating a profile is simply not the end to the Facebook style of launching and
capitalizing on any endeavor. 
It entails much more than simply this and the following
are some points to consider:
The Basics
After creating a suitable profile the continuous step of ensuring the line of
communication is kept open at all times is important. Positioning the business
platform and staying in touch with the viewers will give the site the exposure it needs.
Unfortunate but all so true is the fact that the eye makes judgments’ long before the
actual material is examined therefore presenting a pleasing file picture is very
important as is the follow up information featured.
This is the one chance the posting has to attract the viewer within the very slim
window of opportunity.
The wall is the main platform of interaction thus the need to post relevant and
interesting content. Keeping this light and entertaining will help to keep viewers come
back for more.
However constant alerts may cause an annoyance so striking a comfortable balance
is important.
Society now is predominantly more attracted to visual stimulation and this is further
broken down into the popular viewing of pictures and photos and other similar
platforms when compared to the written word.
Therefore there is a need to explore the possibility of offering a well designed
pictorial viewing that will help to enhance the viewer’s experience.
Getting into a Facebook group is also another way to create interest in the endeavor
being promoted as those within the group are usually like minded or connected to
the posting in a more personal way.
Chapter 2
Using A Great Profile
Being able to identify with the other party that is part of the interaction is simply
something that is considered normal and in fact comfortable, therefore choosing or
creating a suitable yet attention grabbing profile and appropriate picture to be
featured is very important.
The Way You Present Yourself
The following are some of the reasons as to why this may be considered necessary
by most:
• As everyone wants to make a good first impression this choice should be given due
consideration and be well thought of. The profile picture says a lot about the
individual without even having to actually view the written material posted therefore it
is very important to capture the attention of the viewer at the very onset of viewing
the profile picture. As this profile picture will be viewed by anyone and everyone the
choice made must be one that the host is comfortable with. However there is always
the option available to change it periodically though unless this is an expected trait of
the host it may end up causing more confusion than interest.
• Featuring other elements like logos is also a good idea if the said logo is self
descriptive or well known; otherwise this is not a good item to use on the profile.
Unrecognizable elements usually do not command as much attention as
recognizable ones.
• Keeping the profile picture as simple as possible is also advised as that the
element of easy recognition and connections is evident. Thought the element of
consistency is sometimes considered boring it can also contribute positively when
the profile picture is easily recognized.
• The profile picture chosen should in some way impression upon the viewer the type
of endeavor about to be viewed. Therefore it is prudent to judge carefully the
perception that the choice will create and eventually the appropriate choice will be
made.
Chapter 3
Find Friends with Similar Interests
Being designed as a social networking site, Facebook encourages the networking
between old and newly found friends to add to the list, for the purpose of sharing
information, news and other happenings.
People You Understand
Perhaps the first step would be to log on to the Facebook entity to start the search
for either old, lost connections or find and make new connections.
Going to the “my friends” page will allow the individual the opportunity to have a
quick view of the lists of current friends and some details about them.
Also accessing the “friend finder” tab or “search your address book” will allow for the
contact details to be viewed. When all the relevant details are correctly entered the
individual’s email and password will be able to get the contacts from Hotmail, AOL,
Gmail, MSN and Yahoo in the drop down menu phase.
Upon clicking the page featuring the external address book specification will be
visible and this will include even those already recorded as friends on Facebook.
The final step would be to then click on those that interest the individual to be
requested as friends, upon which the receiving party will either decline or accept the
promoting, and respond accordingly.
Once the contact list is made available, writing posting that is individual and personal
in its style rather that one format fits all is a more professional way on initiating
contact. This individualistic design will help to create the sense of sincerity and
honesty. When some form of acknowledgement is evident, thanking the other party
for the response is equally important.
Also to be included for maximum social marketing exposure is the posting of material
that includes the websites, twitter account, links and any other self explanatory
platforms used for the furtherance of the endeavor being touted.
Chapter 4
The Power of Photo Albums and Video
Sometimes mere written descriptions of something will not work as effectively as
actually having the visual picture of it. Therefore the use of photo albums and videos
can be quite useful in getting the desired message across to the viewers. Posting
these on Facebook usually contributes to all the members of the group being able to
view and comment on the material being posted.
Add Extra Material
This is especially important if the material intended for posting is also something that
is meant to be shared with a certain target audience. There is also the element of
convenience whereby all the members of the target audience is unable to view the
material at the same time, thus facilitating and catering to this is where the use of
photo albums and videos play a part.
Below is a step by step menu on how to feature the photo or video on Facebook:
• Clicking on the video icon or photo icon on the publisher at the top of the group wall
is the first step.
• Then the photo should be taken or the video loading started.
• For the photo then posing and following the onscreen instructions while for the
video the click should be done on the choose file icon.
• Adding a comment to the photo or navigating the video to the select click and do
so.
• The last step would be to select share and this would bring the posting to the target
audience intended.
This form of posting is definitely beneficial as it can be considered comparatively
cost effective as most of the elements involved do no really require expert
involvement.
Using this method to get the service or product recognized by the target audience
will eventually help to create the awareness needed to elevate the revenue earning
process.
The probability of being able to boost productively is also evident while engaging,
educating and selling to the target audience is achieved.
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