In this powerful report you will learn the 8 secrets to Instagram success.
Instagram is a great social platform for marketing your products and services and
strengthening your brand. But you have to do it the right way otherwise you will
fail to achieve your marketing goals.
With an active audience of over one billion users Instagram provides you with a
huge opportunity for lead generation and sales. When you use the secrets in this
guide you will give yourself the maximum chance of success with Instagram.
A lot of online marketers expect instant success with Instagram, but it doesn’t
work like that. You need to be prepared to identify your target audience and
provide them with content that they will love. When you do this your audience will
get to know you, start to like you and eventually trust you.
It is at this point that they will be ready to purchase your products and services.
To get to this level does not have to take a long time. If you give people what
they want they will soon learn to like and trust you.
So please read this short report from beginning to end and follow the 8
techniques revealed so that you can create a presence on Instagram that is very
profitable. Don’t make the same mistakes that so many other online marketers do
with Instagram.
The way that your Instagram account is set up is very important. You need to
make it look professional and appealing to users. A lot of Instagram users will
check out your profile if they are interested in your content so be sure to follow
these steps.
Username
If you already have an Instagram account, you can change the username so that
it reflects your brand. When you first sign up for a new account you can use your
full name and then change this to a different username afterwards.
Think of a username that best describes your business. What do you call your
website? If you have a catchy name for your site, then use the same name on
Instagram. Shorter names are more memorable but a lot of these will already be
taken. Choose the best name available making sure that your brand is included.
Customizing your Account
We strongly recommend that you add a professionally designed logo as your
“profile photo”. If you have an existing logo then you can upload this to your
account and even import it from Twitter or Facebook. If you don’t have a logo
then you can outsource this on Fiverr.com for a few bucks.
After you have selected your logo you can use filters to customize it. You can also
change the contrast, warmth, saturation, structure, brightness, color and a
number of other settings. Once you have used a filter and adjusted the settings,
we suggest that you make a note of these so that you can use them again for
future branding.
Now it is time to edit your profile. You have already changed your username, so
your next task is to add a link to your website. Unless you purchase Instagram,
Ads users will only be able to click through to your website via your profile.
Don’t just enter your home page here. Set up a specific landing page for
Instagram users on your website. On this landing page ask the visitor to take
action such as signing up to your email marketing list in exchange for an
incentive.
The last customization step is to edit your bio. Here you want to include exciting
details about your business. You want to include keywords for your niche and
related hashtags here as well as a text only URL. Instagram will recommend
related hashtags here so choose the ones with the highest level of engagement
Research Hashtags
Using the right hashtags is critical to your success with Instagram. When you use
the right hashtags, you will be able to increase reach and awareness organically.
Instagram has changed its algorithm in the way that it treats hashtags. Now it
will prioritize hashtags that are relevant to the post content rather than taking
into consideration the number of hashtags.
So here you are going to discover the right way to find great hashtags for your
Instagram content. Instagram has a search feature which you will use to find
trending hashtags in specific categories.
As an example, if you select the “Beauty” category you will then be able to see
what hashtags are trending in this category under “related hashtags”. If you are
in the beauty niche, you can add some of these hashtags to your posts to
maximize your chances of increasing your reach.
Make a record of the hashtags that you discover using this method so that you
can use the in conjunction with other targeted hashtags in your content. How do
you find targeted hashtags? Just use the “Tags” function.
When you select the “Tags” function you will be able to find targeted hashtags
generated through the autocomplete feature. So just type in a niche keyword in
the “search hashtags” field and this will reveal a list of hashtags related to the
keyword.
You can use this process for broad keywords related to your niche and then for
long tail keywords as well so that you can discover the content that is generating
the highest engagement levels in your niche.
You will learn a lot about hashtags by using this method. Once you enter a
keyword Instagram generates a list of related hashtags for you and you will be
able to see the number of posts that have used it.
We recommend that you make a note of the hashtags that Instagram displays.
You can then use these in related content. Don’t use unrelated hashtags in your
posts. Just stick to the related ones.
You can follow hashtags so that you are up to date with the content that uses it.
Make a note of any hashtag suggestions as these can all help with increasing the
reach of your posts. Follow these steps for your broad and long tail keywords.
We recommend that you use hashtags that have been included in more than
50,000 posts but not more than one million posts so that you can be confident of
the maximum reach for your content.
Create Engaging Posts
It doesn’t matter if you are creating a normal post or an Instagram Ad you want
it to get a lot of views, comments, likes and be shared as much as possible. In
this section we will show you how to create Instagram posts that will get a ton of
views, shares, comments and likes right out of the gate.
You probably already know that Instagram is a visual platform so every post must
have an image or a video. You will also be able to add hashtags and a caption to
your post. If you already have an image in your gallery then you can use this for
your post.
It is also possible for you to create a short video using images in your gallery.
This is achieved by using the “Boomerang” feature. Just use the combine feature
to include all of the images into the post.
We recommend that you edit any image that you use on Instagram to make it
more appealing. You can add a filter to your image, adjust the lighting and other
settings too. Instagram has a large selection of filters and if you can’t find what
you want there then there are external apps that can provide additional filters.
Once you have made your image look really appealing it is time to add additional
content to your image post. There are a number of things that you can focus on
to increase the engagement levels for your posts:
• Strategically placed hashtags
• Keywords
• A call to action
• Targeted hashtags
You need to create a caption which is compelling and will attract views. Be sure to
add your main keyword here and target niche keywords. The best captions
contain actionable questions or phrases that entice users to visit your website to
get more of your content or learn more about your business.
Finish your caption by adding targeted hashtags at the end. Don’t go crazy with
hashtags. Aim to use around 3 to 9 hashtags. Just because you can add a
maximum of 30 hashtags doesn’t mean that you should. If it is relevant add a
location to your post and you can tag people into your post as well.
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