Getting Started
Now before anything else I am not going to bore you with a long winded
introduction on Facebook and how it started. I am sure you will be familiar with
Facebook and its owner Mark Zuckerberg (the former high school nerd) who is a
billionaire, who created the site in 2004.
Now most people you know will be on Facebook. The amount of traffic and
the level of publicity Facebook receives is astonishing. This is why there is a lot
of money to be made from Facebook.
Fanpages
Since the introduction of Fanpages Facebook has changed the way we market our
business online. Facebook Fanpages allow you to market to a certain audience,
anywhere across the world.
In the first section of this guide I am going to focus on creating your first fanpage.
Now to make it easier I am going to be focusing on one specific fanpage
throughout this guide. I will make a Fanpage from scratch and show you exactly
how I monetise it with CPA/Clickbank offers.
I will also show you how to make money by “renting out” Fanpage status
updates to people.
Creating Your First Fanpage
Now before you create your first Fanpage make sure you do a bit of research.
If you read my FREE prequel report on Fanpage Dollars I show you the different
research methods I carry out to see what type of things are “buzz worthy” and
what people are talking about.
In order to create your fanpage simply head over to
http://www.facebook.com/pages/create.php?
Now here we can see we are given two options.
The first option is an “Official Page” and the second option is a “Community
Page”.
If you are going to be creating a fanpage for a business or a brand then you should
be creating an “Official Page”.
However, if you are going to be targeting a niche market then I would create a
“community page”.
So therefore, for the purposes of this example I am going to create a fanpage on
“Short Emo Hairstyles”.
Now notice the title of my fanpage is going to be something different. It
contains the main keyword but to stand out I am going to call it “I think Short
Emo Hairstyles are Sexy!”
Now according to Google Keyword Tool our keyword generates a lot of searches.
As you can see the keyword “emo short hairstyles” generates just over 40,500
searches per month.
This is a lot of searches for this keyword.
Now I am going to click the “spy glass” link to see what it shows on Google
Insights.
We can see that this niche generates a lot of interest from countries such as UK,
USA and Canada. This is useful because when it comes to CPA offers we can
focus on promoting offers to this market.
Also notice that the top “search terms” are “emo short hair” and “short
emo haircuts”.
Now I am going to head over to Wordtracker and get an estimation on how many
searches there are for this keyword.
These are the results from Wordtracker Gtrends. We can see that there are a lot
of searches for the keyword “short emo hairstyles” and other related keywords to
this niche.
The next thing I am going to do is head over to Google and see how much
competition there is for this keyword – “short emo hairstyles”.
Now we can see that the keyword in quotes (According to Google Keyword tool)
there are just over 18,100 searches.
Now if we head over to Google and type in “short emo hairstyles” in QU
OTES we
can see that there are just over 78,000 results (this is excellent news).
Now this is good news because competition is VERY LOW for this keyword.
Now I am going to head over to Instant Domain Search to see if I can snap up
a nice keyword rich domain for this.
As you can see there are two good keyword rich domains that are available.
I am going to go ahead and register the .org domain name.
So I am going to head over to Namecheap and register the .org.
(.org domain names are just as well ranked on Google as .coms).
Now that I have registered the domain I am going to link it to my webhost
and create a simple Traffic Hub.
A traffic hub is a simple portal (one page) which will act like a landing page to
your Fanpage.
Now the first thing I am going to do is install Wordpress on this domain name.
Wordpress can easily be installed using your host through “one click” feature
via the Fantastico link.
I am not going to teach you how to install Wordpress as its pretty easy.
I just like getting straight to the point.
Once you have installed your Wordpress website it should end up look something
like this (see below).
Now at this stage what you need to do is simply add a Facebook “liked” button
so that links to our Facebook fanpage.
Now let’s go back to our Fanpage firstly and create it before we link it to
our website.
Now once you enter the title of your Fanpage (in this case “I think short
Emo Hairstyles Look Sexy” you should see a screen that looks like this.
Now this is the part where you need to edit your Fanpage and fill in the details.
I would start off by including an image that relates to this.
Now when it comes to an image please be careful. Do not use an offensive
image or an image that contains the URL of a website. Facebook is strict on
images. However, I have had no problems in using images from Google Images.
Here is the fanpage updated now with an image.
Now the next thing to do is add basic information about your fanpage. Here as
you can see I have added information and have invited people to “share their
pictures of emo hairstyles”.
Now as for a URL at this stage I am going to leave it blank.
I will talk more about including a URL, later on in this guide.
For now let’s focus on creating the fanpage.
Now the next thing you need to do is add the “liked page” on our keyword
rich website.
As you can see there is an option on our fanpage that allows us to do this.
Click this button – until you see a screen like this.
Next you should see two options – Iframe and XFBML. You can use either one.
Once you have selected your code click “Done” and simply paste the code onto
your website.
I chose to paste it after my post on my website (see below).
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