EMAIL MARKETING
WHAT'S UP
Hello,
Below you will find your customizable email course.
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Instructions
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Edit the entire course in 3 easy steps.
Simply copy and paste the code phrases below into the
"find/replace" feature in your text editor.
1. Highlight and copy the copy the phrases listed below
(including the quotation marks) one at a time and paste them in
to the "find what" box.
2. Type your own information in to the "replace with" box.
3. Click the replace all button.
You're all done. Now just check to see if all the information is
correct and then paste the individual messages in to your autoresponder, so that every time someone signs up to take the
course the lessons will be out sent automatically.
Copy and paste phrases
"personalization merge tag" (found in your autoresponder
service)
*This will automatically add your subscribers name to the
messages.
"add your name here" (This adds your name to all the messages
at once)
"your email address" (This adds your email address to all the
messages)
"your URL here" (This adds a link to your website to all the
messages)
Best of luck with your new course,
Lisa M Cope,
If you need help or have questions, please ask.
Help desk: http://www.lisamcope.com/help
Confirmation message (used only with double optin email lists)
Hello “personalization merge tag”,
Thank you for your interest in the Getting Started with Email
Marketing crash course.
It’s very important that you confirm your subscription so that we
can start sending your lessons right away.
Please take a minute and click the link below to confirm.
"confirmation link" (provided by your autoresponder service)
We will send your first lesson as soon as we receive your
confirmation. Remember we value your privacy. We will never
rent, share or sell your email address.
"add your name here"
Lesson 1:
Subject line: First Lesson - Getting
Started with Email Marketing
Hello “personalization merge tag”,
Welcome to the first lesson of the Getting Started with Email
Marketing Crash Course. Over the next few days you will receive
several lessons that will help you learn how you can start using
email marketing for your business.
In this first lesson we are going to go over a few simple tips and
techniques that you can use to set up an effective email
marketing strategy, so that you can get your first campaign up
and running as quickly as possible.
Email marketing is one of the most effective and efficient
methods to connect with your audience on a consistent and
personal level. Once you learn how to use it to your advantage it
can help you reach new customers and close more sales than
almost any other form of marketing.
The first thing you need to do is identify your email marketing
goals, so that you can create an effective strategy.
For example, are you looking to get more traffic to your website
or blog, so that you can increase subscribers and get more
people into your sales funnel?
- Do you want to drive more traffic to your sales page, so that
you can sell more products and services?
- Are you interested in making more affiliate sales?
Understanding what your main goals are will help you when it
comes to creating your email marketing campaigns.
After you have determined what your goals are, the next step
will be deciding how you’re going to deliver your campaigns.
For this you will need some type of list management tool with
auto-responder technology like Aweber of Getresponse, if you
don’t already have one. It’s very important to use a dependable
list management tool to manage your email list. This will help
you automatically add and remove subscribers, track
engagement and create campaign funnels that will keep working
for you on a long-term consistent basis.
Of course, you’ll have to decide a few other things too, like:
- What email format you want to use, plain text or HTML?
- Will you be sending a newsletter, blog updates, or product
notifications?
- What images or graphics to use as your logo and for branding
to make your campaigns memorable and recognizable?
- What your subscription policy’s will be? For instance, will you
require a single or double opt-in?
- You’ll also need disclaimers and copyright statement. These are
very important because they help you comply with the CANSPAM Act laws for email marketing. Don’t worry there are plenty
of templates available online that will help you create these
documents.
- Do you plan to incorporate social media connections? This can
be done with the click of the button inside most list management
tools and it can be a great way to share your content in multiple
places at the same time.
When it comes to creating an effective email marketing
campaign there are a lot of things to consider, but don’t let that
overwhelm you. Just take things one step at a time and before
you know it you’ll have everything done.
The great thing about setting up and email system this way is
that once it’s done it will continue to work for you as long as you
want it to, so be patient and take the time to set it up right.
That's it for today's lesson. We have a lot to go over in the next
few days, so make sure you look for your next lesson soon. We
will be talking about targeting, motivation and setting up your
content schedule.
Until then,
"add your name here"
"your email address"
P.S I want to thank you again for joining me for this short course.
If you have questions or need assistance, please feel free to
contact me. I will be happy to help!
You can reach me here: "your URL here".
Lesson 2:
Subject line: Second Lesson - Getting
Started with Email Marketing
Hello “personalization merge tag”,
It’s time for your second lesson in the Getting Started with Email
Marketing Crash Course. I hope you found lesson one helpful. In
today’s lesson, we’re going to talk about targeting, motivation
and setting up your content schedule.
As important as it is to know what your goals are, it’s even more
important to know who your email list will be targeting, so that
you can set up an effective lead campaign.
Clearly defining your audience makes all the difference when it
comes to email marketing, because it doesn’t matter how great
your content and offers are if there’s nobody to see them.
So, who is your ideal audience?
The best place to start is by thinking about what your product or
service can do for people.
For example, if your business is building websites you’ll want to
focus on business owners who want an online presence, not
people who like to play tennis or go fly fishing.
Once you know who you’re trying to reach, think about what
they like to do and where they like to go online. Do they use
Facebook and Twitter, or do they prefer Instagram? All these
things can be found out by conducting a little market research.
If you don’t know where to start take a peek at what your
competitors are up to.
- Where are they posting content?
- What type of content are they posting? (text, images, video)
- Where are they investing their advertising dollars? (Facebook,
Google, YouTube)
Once you know who they are and how they like to consume
content you can create a campaign that will entice them to join
your email list.
Next, you’ll want to find a way to motivate subscriptions.
This is often referred to as an opt-in offer or lead magnet. This is
the top of your email marketing funnel.
It can be anything that you can offer to consumers in exchange
for their email address.
Here are a few examples to help give you some ideas:
- A free download (report, ebook, video)
- A special offer like a discount or coupon
- Expert guidance or training
- Exclusive news and content they can’t find elsewhere
Creating a good opt-in offer will take time and testing, but once
you get it set up it will continue to bring in new leads for your
business automatically for as long as your offer is relevant to
your audience.
When you have that done, you can create a content schedule
that consistently provides value to your subscribers and helps
you reach your goals.
You want your schedule to be consistent, this can and should
include the days and times each email message will be sent, so
that your subscribers will know exactly what to expect and look
forward to.
When you consistently email your subscribers messages that
contain relevant and useful information about your business,
they will gain a better understanding of how your product or
service can benefit them. They will also get to know like and trust
you, which means they will be more likely to buy from you.
You also want your schedule to be easy to manage, especially if
you’re going to be writing the content and managing your list
yourself.
Here is an example of a consistent 3-day email schedule:
Monday – News and information about upcoming products,
sales or events.
Wednesday – A little tip that will help them solve a problem
along with an offer, coupon or discount.
Friday – A follow up with a gentle reminder that the sale or
coupon will expire soon.
Of course, this is just an example, but you get the idea. Many
successful email marketers mail their lists every day. However,
you don’t want to start doing that right away.
You have to build a relationship with them first and then if it
makes sense for your market you can increase the frequency of
your emails.
That's it for today's lesson. In your next lesson, we will be talking
about brainstorming a list of email topics and setting up an
autoresponder series to market for you.
Until then,
"add your name here"
"your email address"
"your URL here"
P.S. Again, I appreciate your joining me for this short ecourse.
Remember, if you have
any questions please feel free to ask. I’m here to help!
"your URL here"
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